Our client is a US-based analytics firm providing AI-powered property intelligence that increases efficiency and improves insurance decision-making.
Client — US based analytics firm, that provide AI enabled property intelligence to organize and improve the insurance process.
Wrinom is a leading technology and marketing solutions provider established in 2019. The company offers private companies a wide range of services, including custom software development, IoT applications, data services, digital transformation, and full-stack development. Wrinom decided to implement Salesforce, a leading Customer Relationship Management (CRM) platform to manage its growing client base and streamline operations. This case study explores the implementation process, challenges faced, solutions provided, and the results achieved by Wrinom after deploying Salesforce.
CLIENT LOCATION: San Francisco
FinTech
10 Weeks
B2B
Java, React, AWS, PostgreSQL, Docker
Our client is a US-based analytics firm providing AI-powered property intelligence that increases efficiency and improves insurance decision-making.
For client info, sales processing and team collaboration the customer used Salesforce Sales Cloud. These processes were set up but not optimized, and the client wanted customizations to help their sales performance.
Moreover, the client wanted improvements in customer service processes as a result of poor CSAT. In the end, though, they also lacked both the internal resources and expertise to realize these enhancements.
Wrinom was contracted by the client to improve their Salesforce experience, and customize a CRM solution based on Sales Cloud. Wrinom’s Solutions Experts understand the importance of an efficient sales process, so they strategically.
1. Centralized customer data to provide a complete 360-degree view of the customer.
2. Automate and simplify sales processes to maximize effectiveness.
3. Offer better collaboration and communication between multiple divisions.
4. Improved reporting and analytics for more informed decision-making.
The first step in this process was to do a deep dive into the company’s needs. This meant mapping stakeholder groups, surfacing working practices in place and setting out what the piece of work would cover.
Following the requirement analysis a salesforce solution tailored specifically to Wrinom was designed. The project consisted in the configuration of Salesforce modules (Sales Cloud, Service Cloud and Marketing Cloud) integrated with Client’s systems.
Migrating data from the old system to Salesforce was critical in its setup. This process related to withholding or cleaning the data which was for quality and consistency.
Comprehensive training was made before they moved to end-users. We put change management strategies in place to overcome resistance and get the users using.
Salesforce was tested extensively, before deployment across the business. They also provided after-implementation support to fix any problems that came about and help the system to optimally evolve.
Wrinom was also performing unique business operations that demanded intensive customization of Salesforce. The team of implementers worked closely with stakeholders to sense their needs and figure out custom solutions.
Wrinom delivered the perfect Salesforce Sales Cloud, Service & Community clouds integration to solve complex customer service challenges and grow satisfaction rates with:
The whole objective of this collaboration was to enhance the CRM capabilities while raising customer satisfaction and retention levels. This highlighted Wrinom’s dedication to resolving client-specific issues and in turn delivering an easier-to-use, more efficient Salesforce solution.
As a result of centralized customer data Wrinom had insight into each and every individual with access to accurate, real-time insights which led to personalized interactions, enhanced products and services.
Real-time visibility to sales performance, customer behavior and market trends through advanced reporting tools &analytics. In doing so, the management team could analyze and report on where they were excelling with all their programs.
The automation of sales processes including lead management, opportunity tracking and pipeline management made them more productive as well efficient. The sales team was able to spend more time closing deals versus administrative work.
Salesforce enabled smooth communication and real-time collaboration among departments, leading to the quick resolution of customer queries while ensuring enhanced performance overall.
They experienced an increase in their sales and revenue with better sales processes and improved customer relationship management through Wrinom. Improved lead tracking and nurture resulted in improved conversion rates.
The multiple layers of communication and collaboration were streamlined within various parts to perform better with faster closure on the issues raised by customers, hence improving overall business performance as well.
With the right mix between automation amplification and user roles, this sure helped increase sales volume for our client while it also make their sales team effective. The Salesforce Service & Community Clouds not only enhanced their CRM, but also worked as a push that lead to delivering much more advanced and exquisite in customer service experience. The placement of customer retention strategies as part of an over-arching and complete view, combined with a shift in overall thinking lead to not only the successful strengthening but actually improved total satisfaction that is now often referenced as being second-to-none.
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