Outcome: We create secure and efficient financial solutions that simplify payments, improve accessibility, and help businesses stay ahead in a digital economy.
Here, a California, USA based fintech startup aimed to disrupt the bill discounting market by proposing a novel scalable co-lending platform provided with state-of-art technologies. Due to Wrinom, the business has developed a co-landing platform with MuleSoft and Salesforce CRM, and as a consequence, through optimizing the processes, increased customer satisfaction was achieved, as well as the reduction of the number of procedures.
Key Challenges Faced By Fintech Company
1. Scalable Co-Lending Platform
Many different types of financial instruments and, correspondingly higher transaction velocities that needed to be addressed by the platform.
2. Digital KYC Automation Tools
To achieve efficient digital KYC and to initiate process automation, it was crucial to connect different data streams.
3. Lead generating for Fintech Companies
One of the main areas which required realization to expand the company was lead generating and conversion tracking.
4. Unified Customer Experience Solutions
Thus, one of the major objectives was to make the interaction with partners and borrowers clear and unborring.
5. Salesforce and MuleSoft Integration
To integrate, several banks, lending platforms, cloud storage providers and communication channels had to be linked by the solution.
Solutions
Wrinom designed and developed a state of the art co-lending solution from the ground that fit into the client space using Salesforce CRM and MuleSoft. Key aspects of the solution included:
1. Core Platform Development
Implemented a highly effective Sales and Support CRM utilizing Salesforce CRM, Sales Cloud and Service Cloud.
2. Process Automation
Human activity designed innovative processes that can eliminate low-added value work activities and optimize organizational processes.
3. Community Engagement
By developing a healthy forum using Salesforce Community Cloud, we fostered healthy interaction between our partners and customers.
4. Seamless Integration
Implemented KYC through SAS digital, connected the platform to banks using REST APIs and for safe document storage used AWS.
5. Enhanced Communication
Since many consumers use WhatsApp, email and sms, they adopted those communication channels to ensure clients have a good experience.
6. Decision Support
Recommended and deployed a state-of-art reporting facility together a professional underwriting rules engine to assist the customer in decisions making and risk management processes in the best possible ways.
Tools and Technologies Used
1. Salesforce CRM
2. Salesforce Sales Cloud
3. MuleSoft
4. AWS
5. Salesforce Marketing Cloud
6. Google Ads
Results Achieved
1. Accelerate Time-to-Market
Being able to come up with new financialproductsat an impressing speed in order to meet market needs and keep ahead of the competition.
2. Drive Customer Growth
A larger customer base, which would come from users of different platforms with relatively flexible and more functionality.
3. Gain a 360-Degree Customer View
More enhanced information was brought regarding customers, enabling crossselling and extrasellingopportunities due to collected data at central position.
4. Empower the Team
The client’s bottom line was further enhanced through transaction plants availing the opportunity to deal with higher volumes of transactions due to productivity.
5. Provide a Single Source of Truth
The integration of a single record of the platform was improving the stakeholder cooperation and information sharing.
6. Enhance Customer Satisfaction
Interactivity with the customers and faster response time caused greater satisfaction among the customers.
7. Adapt to Market Needs
It was further found that the choice of modular platform architecture helped in introducing additional financial services and product.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.