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How HubSpot Helped an E-Commerce Brand Improve Marketing Strategies and Drive Conversions

E-commerce brand improve marketing strategies
e-commerce brand improve marketing strategies
Client Success Story

Industry: E-Commerce Company

Business Model: Gen Z audiences

Location: London, United Kingdom

Tools

HubSpot Marketing Hub, HubSpot Email Marketing, HubSpot CRM, HubSpot Reporting Dashboard

Timeline

16 Months

Outcome: We help businesses create engaging online shopping experiences, making it easier for customers to browse, shop, and connect with products they love.

Client Overview

Our Client is a middle-sized e-commerce retailing for clothing department, appealing to millennials and Gen Z audiences whom are tech-sophisticated. Some of the issues that they faced while being rather sound digitally were poor marketing workflows, low conversion rates thus no customized e-commerce brand improve marketing strategies. They their were in search of an efficient way of achieving what they desired to in their marketing campaigns and with better return on investment.


Key Challenges Faced By E-Commerce Company

1. Manual Campaign Management

E-Commerce brand improve marketing strategies using traditional forms of running email campaigns, social media advertising, and creating landing pages. This resulted to time wastage and irregularity in conducting of campaigns.

2. Low Conversion Rates

While companies across most industries could reach their clients through online campaigns, the conversions were relatively low. This was particularly the case given that there was a gap between customers’ interactions with the platforms and their buying behaviors.

3. Inconsistent Customer Segmentation

They occasionally provided nearly undifferentiated marketing communications, and they did not have tailored communications for the subsegments within the target population.

4. Lack of Data Insights

The client had difficulty in analyzing marketing data and converting it into efficient tools for managing campaigns and evaluating results.


Solutions

1. Campaign Automation

We introduced several automatic procedures to facilitate the sending of emails to users and prepare the more suitable content for them. This made it easier for the client to work on planning and let HubSpot work on the repetitive processes.

2. Lead targeting and customization

With the help of HubSpot CRM and inbound marketing tools, we identified the client’s target audience and divided it into segments based on such criteria as age, previous purchases, and activity on the website. The clients were further segmented and specific and more engaging messages were then sent to each segment.

3. Data-Driven Decisions

All marketing campaigns were easily trackable with the help of HubSpot’s analytics and reporting functions in real time. This helped the client to constantly build deeper efficiency for the same in order to attain the greatest ROI.

4. Landing Pages and A/B Testing

We built and deployed professional-looking landing pages to match the specific targets of the campaign, with mobile responsiveness and HubSpot built-in A/B testing feature to determine which design was superior.

5. Social Media Integration

Using HubSpot we linked our various social media accounts so that posts can be automatically posted and scheduled. This allowed the brand to be promoted at multiple times and places, and create the flow of traffic to the website.


Tools and Technologies Used

1. HubSpot Marketing Hub

2. HubSpot Email Marketing

3. HubSpot CRM

4. HubSpot Reporting Dashboard


Results Achieved

1. Increased Efficiency

Repetitive manual tasks have been minimized, freeing the marketing team from hours a week, providing them with more time to concentrate on strategy and content.

2. Improved Lead Conversion Rates

As for specific marketing approaches, using individual marketing, the client noted a 25 % rise in the lead outcome. By creating this interactive environment through the targeted email campaigns and highly targeted and personalized special offers people bought more, and retained their accounts more readily.

3. Enhanced Customer Engagement

With the help of HubSpot features, for example, the rates of customer engagement through the marketing emails and social media platform also rose to 40%. Brand popularity increased, and the activity of the clients’ subscribers and followers became more engaged with the brand, making the brand’s clientele more loyal.

4. Better ROI Measurement

HubSpot’s analytics tools helped the client drive analytical insights about the performance of the campaign. It also made it possible for them to understand which channels and approaches where most effective so that they could allocate their marketing budgets most effectively.

5. Campaign management made easier

The marketing team found efficiency because they could create and track campaigns from one place across various channels. It made everything run smoother and decisions to be made quicker thus making the campaigns more uniform.


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