Wrinom Transforming the Salesforce Ecosystem Debugger Tech-driven Social Innovation

Disrupting immediacy, driving effectiveness and creating impact arenas.

INDUSTRY

FinTech

BUSINESS MODEL

B2B

TECHNOLOGIES USED

Salesforce Sales Cloud, Marketing Cloud,

How Wrinom Leveraged Salesforce To Improve Customer Relationship Management

About Wrinom is a top-notch technology and marketing solutions provider company founded in 2017. Private companies can avail of the company in customizing their software, IoT applications, data services and digital transformation ya full-stack development. That is when Wrinom came up with the idea of adopting Salesforce, a reputed Customer Relationship Management (CRM) tool to handle their mushrooming clientele and elevate day-to-day operations. To understand the nature of deployment, learnings gained from challenges faced during deployment and solutions provided in few cases before we leap to results obtained post Salesforce implementation- a deeper insight into it has been shared by this case study offering insights on how Wrinom achieved its objectives. Salesforce financial integration

About the Company

Amnesty International is the largest UK charity/social enterprise working for social responsibility and using business as a force of good throughout our world. They are aimed at integrating refugees and migrants into the labor market, preparing them for inclusion in society. In other words, Amnesty has introduced the ‘non profit temping agency’ concept. Refugees and asylum-seekers are employed by them, who work for partner companies on a temporary basis. The income raised is channeled into staff salaries and for additional support, such as language input. The end goal is that the temporary worker transfers to be a full-time employee with one of our partner companies.

Challenges:

The system changes would need to be made with some sort of queue and such a delayed workflow is not entirely compatible with something like Amnesty International changing their mind about who should get hired for what position. In response to this, the Wrinom experts suggested that Amnesty International require an all-inclusive Salesforce CRM solution that can be seamlessly aligned with its business processes.

One of the pivotal requirements was that jobs and candidates should be matched on a local basis, implemented through an integration with Google Maps. Moreover, since Amnesty International’s existing CRM platform licenses were up for renewal, the project had to be delivered quickly, and an accurate migration of data has been ensured.

Objectives:

Topmost priorities to use Salesforce in Wrinom were: –

1. Create a Single Source of Truth with Customer Data

2. Improving productivity and efficiency by automating & structuring sales processes.

3. Rising communal and communicating transparency between departments.

4. Strengthen Reporting and Analytics for Data-Driven Decision Making.

Implementation Process:

1. Requirement Analysis:

So as to pass this stage, the firm had a need for you to make a detailed integration requirement analysis. The all-student capstone project was the first step addressing this issue, focused on identifying key stakeholders and their needs which helped outline boundaries of examination.

2. System Design and Customization:

After the requirements analysis, a specialized Salesforce solution was created to satisfy Wrinom´s particular necessities. Salesforce module customization i.e. Sales Cloud, Service Cloud, Marketing cloud and integrating existing systems

3. Data Migration:

A big part of the implementation covered data migration from old, legacy systems into Salesforce. This included the cleaning / standardization of data to ensure truth and quality

4. User Training and Change Management

End users underwent extensive training sessions to ensure a ‘quick and easy’ transition. full skill came with only two sessions. Change management strategies were put in place to
handle any resistance of end users and make them adopt the tools.

5. Go-Live and Support:

Salesforce was rolled out companywide after thorough testing. Furthermore, post time implementation support was delivered to resolve any problems and ensure an ongoing improvement.

Challenges and Solutions

Applying the powerful use of Sales Cloud tools and extensions, Amnesty International was able to visualize their customer funnel in a matter of seconds. In other words, the Salesforce implementation process made their processes from attracting leads (companies and job seekers) to converting them into either a job or candidate very straightforward.

The Wrinom team created objects like a mapping element that could be used to map jobs with the best available candidates, something Amnesty are notable for prioritizing. And with the integration of Gmail and Google Business suite enabled for a smooth coordination of emails, calendar etc. Moreover, Salesforce being integrated with Mailchimp made the email marketing solution of Lomely possible.

Results and Benefits

After the Salesforce implementation by Wrinom, Amnesty International has seen significant improvements in their business and sales operations. This significantly reduced the worktime of users as well, by making both candidate and partner company recruitment process faster through proper channels.

Automation was crucial across the implementation, including an automatic matching tool as well as a calculator to determine business profit margin. Amnesty International has cut out valuable time and money wasted from redundant data entry processes as their recruiting team now logs all job interviews instantly in Salesforce.

Conclusion:

Salesforce fundamentally changed how Wrinom approached customer relationship management and sales processes, for the better. Centralizing customer data, automating sales workflows and allowing seamless communication together resulted in significant increase in productivity, efficiency and revenue for Wrinom. Backed by the power of Salesforce reporting and analytics, management had support to base decisions on data rather than intuition, pushing ahead in an aggressively competitive market. With CRM implementation case study, businesses can learn the importance of having a strategically and rationally executed CRM strategy for progressive business results.

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