Tech-Driven Social Innovation: Wrinom’s Salesforce Revolution

Navigate proximity, boost efficiency, and bridge social impact opportunities.

Implementing Salesforce for Enhanced Customer Relationship Management at Wrinom

Wrinom is a leading technology and marketing solutions provider established in 2019. The company offers private companies a wide range of services, including custom software development, IoT applications, data services, digital transformation, and full-stack development. Wrinom decided to implement Salesforce, a leading Customer Relationship Management (CRM) platform to manage its growing client base and streamline operations. This case study explores the implementation process, challenges faced, solutions provided, and the results achieved by Wrinom after deploying Salesforce.

CLIENT LOCATION: San Francisco

INDUSTRY: FinTech

PROJECT DURATION: 10 Weeks

BUSINESS MODEL: B2B

TECHNOLOGIES USED: Java, React, AWS, PostgreSQL, Docker

About the Company

Amnesty International is a UK social business/enterprise that operates worldwide mixing social responsibility with entrepreneurship to make the world a little better. Their goal is to integrate refugees and migrants into the labour market and hence into society. In essence, Amnesty International has developed the idea of a ‘nonprofit temping agency’. They employ refugees and asylum-seekers, hiring them out for temporary work to partner companies. All income generated is used to support their salaries and provide additional training, such as language support. The ultimate aim is that the temporary worker transfers over to the partner company as a permanent employee.

Challenges:

Amnesty International encountered the challenge of ensuring the scalability of their internal CRM system, aiming to efficiently match potential candidates with relevant jobs in a timely manner. To address this, Wrinom experts recommended the implementation of a comprehensive Salesforce CRM system seamlessly integrated into Amnesty International business operations.

A critical requirement involved matching jobs and candidates based on local proximity, necessitating the incorporation of a Google Maps component. Additionally, the project had to be completed promptly as the licenses for Amnesty International’s previous CRM system were expiring, and a precise migration of data was imperative.

Objectives:

The primary objectives of implementing Salesforce at Wrinom were to:

1. Centralize customer data to provide a 360-degree view of each customer.

2. Automate and streamline sales processes to enhance productivity and efficiency.

3. Improve collaboration and communication between different departments.

4. Enhance reporting and analytics capabilities for better decision-making.

Implementation Process:

1. Requirement Analysis:

The first phase involved conducting a detailed analysis of the company’s requirements. This included identifying key stakeholders, understanding current processes, and defining the scope of the project.

2. System Design and Customization:

Based on the requirements analysis, a customized Salesforce solution was designed to meet Wrinom’s specific needs. This involved configuring Salesforce modules, such as Sales Cloud, Service Cloud, and Marketing Cloud, and integrating them with existing systems.

3. Data Migration:

One of the critical aspects of the implementation was migrating data from legacy systems to Salesforce. This involved cleaning and transforming data to ensure accuracy and consistency.

4. User Training and Change Management

To ensure a smooth transition, comprehensive training sessions were conducted for end-users. Change management strategies were implemented to address any resistance and ensure user adoption.

5. Go-Live and Support:

After thorough testing, Salesforce was deployed across the organization. Post-implementation support was provided to address any issues and ensure continuous improvement.

Challenges and Solutions

By leveraging Sales Cloud’s efficient tools and extensions, Amnesty International successfully visualized and optimized their customer funnel. From attracting leads (companies and job seekers) to converting them into either job opportunities or candidates, the Salesforce implementation streamlined their processes.

Wrinom experts designed customized objects, including a mapping component, to match jobs with their ideal candidates, aligning with Amnesty International’s emphasis on proximity. Integration with Gmail and the Google Business suite ensured seamless email and calendar coordination. Furthermore, integration with Mailchimp connected Salesforce to Loomly’s email marketing solution.

Results and Benefits

Following the Salesforce implementation by Wrinom, Amnesty International’s witnessed notable improvements in their business and sales operations. Recruitment processes for both candidates and partner companies became faster and more efficient, significantly reducing user work-time.

Automation played a pivotal role throughout the implementation, with the introduction of an automated matching tool and a calculator for determining business profit margins. The recruiting team at Amnesty International now documents all job interviews directly in Salesforce, saving valuable time, money, and streamlining data entry processes.

Conclusion:

The successful implementation of Salesforce at Wrinom transformed the company’s approach to customer relationship management and sales processes. By centralizing customer data, automating sales workflows, and enhancing collaboration, Wrinom significantly improved productivity, efficiency, and revenue. The robust reporting and analytics capabilities of Salesforce empowered the management team to make data-driven decisions and stay ahead of the competition. This case study highlights the importance of a well-planned and executed CRM implementation in driving business growth and success.

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