Nonprofit organization with salesforce — nonprofit organization with salesforce

Client Success Story

Industry: Nonprofit Organization

Business Model: Public Interest and Financial Support

Location: Chicago, Illinois, USA

Tools

Salesforce Marketing Cloud, Salesforce Sales Cloud, Google Analytics, Pardot, Tableau CRM, Salesforce Community Cloud

Timeline

15 Months

Outcome: We create secure and efficient financial solutions that simplify payments, improve accessibility, and help businesses stay ahead in a digital economy.

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Client Overview

A nonprofit organization in the United States wanted to enhance communication with the supporters raise fund, and make some revenue out of selling artifacts. The actual purpose of launching its web portal was to enhance public interest and financial support. The nonprofit achieved the intended objectives, with the help of Salesforce Sales Cloud and Salesforce Marketing Cloud and in partnership with Wrinom despite the challenges experienced.

Key Challenges Faced By Nonprofit Organization

1. Limited Audience Engagement

Lack of penetration to the supporters limited the chance of fundraising and obtaining loyalty of donors.

2. Ineffective Campaign Management

No centric platform led to ineffective targeting as well as substandard campaign results and resource misuse.

3. Untracked Customer Journeys

Without customer trip tracking, there were issues getting specific about the areas in the fundraising campaigns and the artifact sales that required enhancements.

Solutions

1. Audience Segmentation

Utilized Audience Builder to segment the list of supporters of the nonprofit in terms of their level of participation, interests and hobbies.

Enabled ecstatically relevant and timely communication for event promotion, contribution campaigns, and product selling of articles.

2. Customer experiences

Personalized customer journeys for webinars, artifact sales, and efforts to raise money were created using Journey Builder.

The success of appeal to more supporters by analyzing browsing and video wise preferences in order to display more relevant content.

3. Engaging Email Campaigns

Through Email Studio, we designed and embarked on viable email marketing strategies that enabled sending relevant content to different segments in the targeted audience.

Concentrated on providing content that matched the interests of supporters in order to boost email conversions and open rates.

4. Lead and Contact Management For Nonprofit Organization With Salesforce

Centralization of leads and contacts makes follow-ups instantaneous and communication personalized in Salesforce Sales Cloud.

Improved donor management and donor relations.

5. Preference Tracking

Developed instruments to monitor communication preferences of the audience, ensuring that all exchanges matched the interests of supporters.

6. Webinar Promotion

Efforts to promote more participation in webinars were developed and implemented getting more participants and building up the community.

Tools and Technologies Used

1. Salesforce Marketing Cloud

2. Salesforce Sales Cloud

3. Google Analytics

4. Pardot

5. Tableau CRM

6. Salesforce Community Cloud

Results Achieved

1. Seamless Digital Marketing

Integrated platform was created as a single integrated digital marketing strategy, thus supporting the needs of the NGO and its sponsors.

2. Enhanced Audience Engagement

Effective email and tailored consumer’s path amplified relations with supporters and enthused them to participate actively.

3. Successful Fundraising Campaigns

Such simplification of procedures was allowing to manage with the set tasks effectively, to attract high-quality leads and to increase the share of profit from artifact sales.