Outcome: We provide high-quality agricultural products that help farmers grow healthy crops, improve yields, and maintain sustainable practices for the future.
This was a case of a leading NY, USA based agriculture firm that was looking to transform its operations through technology. As the demand grows to increase yields and decrease costs for farmers, they engaged with Wrinom Solutions to better manage data and optimize business processes by utilizing Salesforce service cloud & CRM solutions.
Key Challenges Faced By Agriculture Company Before Using Service Cloud
1. Inefficient Data Storage
Reliance on the older, paper-based techniques introduced disparities and inconvenience into the process.
2. Ad-Hoc Lead Management
Absence of a program led to failure and missed chances to follow up on learners.
3. Unstandardized Sales and Service Processes
Fluctuations in volume of operations affected outcomes.
4. Limited Customer Relationship Tracking
Lack of a single interface also posed an issue in the cases of monitoring interactions with customers.
5. Manual Case Management
This prompted them to give their handling a try because relying on emails and phone calls only prolonged the time taken to solve a customer’s problem.
6. Poor Visibility and Accountability
Lack of clearly defined processes and a great degree of opaqueness impacted on prioritization of tasks and their distribution.
Solutions
Wrinom Solutions implemented Salesforce Sales Cloud and Service Cloud to address these challenges and unlock growth opportunities for the client.
1. Centralized Data Management
Flawless storage lead to regular updating and reduced manual work to access these apps and information.
2. Automated Lead Management
A Web-to-Lead form was set up to minimize the leads processing time and also to provide quicker turnaround time.
3. Standardized Workflows
Specific and structured sales and service selling steps where established to ensure coherent and standardized process.
4. Streamlined Case Management
Issue tracking, as well as assignment and resolution, was automated with a strong system to enhance response time.
5. Optimized Work Order Management
Resource management was improved and so was production planning and control since the chances of idle time was greatly reduced.
Tools and Technologies Used
1. Salesforce Sales Cloud
2. Salesforce Service Cloud
3. Tableau
4. MuleSoft
5. Slack
6. Zapier
7. Docu Sign
8. Business Consulting Firm
9. Monday.com
Results Achieved
1. Improved Data Accuracy and Accessibility
The common data storage contributed positively to the reliability of tasks and improved cooperation.
2. Faster Lead Handling
Automation made it possible and faster to capture and assign leads hence improving overall leads conversion rates.
3. Consistency in Operations
Organisations had kept standard processes so that the business process flows were predictable and manageable.
4. Enhanced Customer Support
Speed and efficiency in issue solving improved customer satisfaction and thus customer loyalty.
5. Boosted Operational Efficiency
Organisations had kept standard processes so that the business process flows were predictable and manageable.
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