Implementation of Salesforce for a Telecom Company’s B2B and B2C Operations

What’s the problem? The client aimed to digitize their comprehensive end-to-end

Optimizing Salesforce for Analytics-Prioritized Enterprise

Client — US based analytics firm, that provide AI enabled property intelligence to organize and improve the insurance process.

INDUSTRY

FinTech

BUSINESS MODEL

B2B

TECHNOLOGIES USED

Salesforce Sales Cloud, Marketing Cloud,

How Wrinom Leveraged Salesforce To Improve Customer Relationship Management

About Wrinom is a top-notch technology and marketing solutions provider company founded in 2017. Private companies can avail of the company in customizing their software, IoT applications, data services and digital transformation ya full-stack development. That is when Wrinom came up with the idea of adopting Salesforce, a reputed Customer Relationship Management (CRM) tool to handle their mushrooming clientele and elevate day-to-day operations. To understand the nature of deployment, learnings gained from challenges faced during deployment and solutions provided in few cases before we leap to results obtained post Salesforce implementation- a deeper insight into it has been shared by this case study offering insights on how Wrinom achieved its objectives.

Our client is a US-based analytics firm providing AI-powered property intelligence that increases efficiency and improves insurance decision-making. Salesforce for analytics

Challenges:

For client info, sales processing and team collaboration the customer used Salesforce Sales Cloud. These processes were set up but not optimized, and the client wanted customizations to help their sales performance.

Moreover, the client wanted improvements in customer service processes as a result of poor CSAT. In the end, though, they also lacked both the internal resources and expertise to realize these enhancements.

Objectives:

Wrinom was contracted by the client to improve their Salesforce experience, and customize a CRM solution based on Sales Cloud. Wrinom’s Solutions Experts understand the importance of an efficient sales process, so they strategically.

1. Centralized customer data to provide a complete 360-degree view of the customer.

2. Automate and simplify sales processes to maximize effectiveness.

3. Offer better collaboration and communication between multiple divisions.

4. Improved reporting and analytics for more informed decision-making.

Implementation Process:

1. Requirement Analysis:

The first step in this process was to do a deep dive into the company’s needs. This meant mapping stakeholder groups, surfacing working practices in place and setting out what the piece of work would cover.

2. System Design and Customization:

Following the requirement analysis a salesforce solution tailored specifically to Wrinom was designed. The project consisted in the configuration of Salesforce modules (Sales Cloud, Service Cloud and Marketing Cloud) integrated with Client’s systems.

3. Data Migration:

Migrating data from the old system to Salesforce was critical in its setup. This process related to withholding or cleaning the data which was for quality and consistency.

4. User Training and Change Management

Comprehensive training was made before they moved to end-users. We put change management strategies in place to overcome resistance and get the users using.

5. Go-Live and Support:

Salesforce was tested extensively, before deployment across the business. They also provided after-implementation support to fix any problems that came about and help the system to optimally evolve.

Challenges and Solutions

1. Empowered Teams:

- Created custom user roles and permissions with unique automation abilities for sales reps, managers to allow a collaborative, flexible space.

2. Boosted Productivity:

- Created task clearings to automatically assign tasks, making sure sales reps reach out without missing a beat in the sale and introducing proactive work flow.

3. Enhanced Communication:

- Set up of automated email notifications to ensure nothing fell through the cracks on important dates throughout sales process.

4. Customization Needs:

Wrinom was also performing unique business operations that demanded intensive customization of Salesforce. The team of implementers worked closely with stakeholders to sense their needs and figure out custom solutions.

Wrinom delivered the perfect Salesforce Sales Cloud, Service & Community clouds integration to solve complex customer service challenges and grow satisfaction rates with:

1. Efficient Case Management:

- - Designed to allow quick resolution with customized case flows, and need-based automatic notifications.

2. Empowered Customers:

- Implementation of a user-friendly self-service portal with knowledge base and FAQ functionality for customers to solve issues themselves, as well enabling streamlined case
  request submissions.

The whole objective of this collaboration was to enhance the CRM capabilities while raising customer satisfaction and retention levels. This highlighted Wrinom’s dedication to resolving client-specific issues and in turn delivering an easier-to-use, more efficient Salesforce solution.

Results and Benefits

1.Enhanced Customer Insights:

As a result of centralized customer data Wrinom had insight into each and every individual with access to accurate, real-time insights which led to personalized interactions, enhanced products and services.

2. Data-Driven Decision Making:

Real-time visibility to sales performance, customer behavior and market trends through advanced reporting tools &analytics. In doing so, the management team could analyze and report on where they were excelling with all their programs.

3. Streamlined Sales Processes:

The automation of sales processes including lead management, opportunity tracking and pipeline management made them more productive as well efficient. The sales team was able to spend more time closing deals versus administrative work.

4. Improved Collaboration:

Salesforce enabled smooth communication and real-time collaboration among departments, leading to the quick resolution of customer queries while ensuring enhanced performance overall.

5. Increased Revenue:

They experienced an increase in their sales and revenue with better sales processes and improved customer relationship management through Wrinom. Improved lead tracking and nurture resulted in improved conversion rates.

6. Scalability and Flexibility:

The multiple layers of communication and collaboration were streamlined within various parts to perform better with faster closure on the issues raised by customers, hence improving overall business performance as well.

Conclusion:

With the right mix between automation amplification and user roles, this sure helped increase sales volume for our client while it also make their sales team effective. The Salesforce Service & Community Clouds not only enhanced their CRM, but also worked as a push that lead to delivering much more advanced and exquisite in customer service experience. The placement of customer retention strategies as part of an over-arching and complete view, combined with a shift in overall thinking lead to not only the successful strengthening but actually improved total satisfaction that is now often referenced as being second-to-none.

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