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How Can Salesforce Marketing Cloud Help Customize Marketing Campaigns

Salesforce marketing cloud
salesforce marketing cloud
Client Success Story

Industry: University

Business Model: Education

Location: Indiana, USA

Tools

Salesforce Marketing Cloud, Salesforce Einstein, Pardot, Google Analytics, Tableau CRM, Slack

Timeline

12 Months

Outcome: We provide students with quality education, practical knowledge, and opportunities to achieve academic and career success.

Client Overview

A university from Indiana in the USA, specializing in assembling the policy makers, faculty, students, and alumni from different policy and political backgrounds, collaborated with Wrinom Solutions to improve its marketing functions. Wrinom solved the lead generation problems, put into practice, and provided the university’s team with the optimized email marketing journey using Salesforce Marketing Cloud.


Key Challenges Faced Before Using Salesforce Marketing Cloud

1. Inefficient Lead Generation

The authors also found that poorly set lead tracking in Marketing Cloud negatively impacted campaigns.

2. Absence of Best Practices

This forced the organisation to take time in handling campaigns since it did not have the know-how of using Salesforce Marketing Cloud.

3. Limited Knowledge of Marketing Journeys

Most team members particularly struggled to properly design and implement emails and related campaigns.


Solutions

Wrinom Solutions delivered tailored solutions to address these challenges, ensuring a robust marketing strategy:

1. Optimized Lead Generation

Issue Resolution: Recognized and resolved key problems pertaining to prospect collection and process in Salesforce Marketing Cloud.

2. Improved Existing Email Campaigning

Cloud Pages: Developed cloud pages in order to present dynamic and more relevant marketing content.

Email Templates: Established clear, professional, and aesthetically attractive templates for the use in mass e-mailing of students and alumni.

Active Marketing Journeys: Create email marketing campaigns where the client’s interactions are mapped to provide a proper customer experience at the right time.

3. Knowledge Sharing and Training

Comprehensive Training Sessions: Gave thorough guidance to all the team members on how best to design basic email templates and/or how to develop marketing journeys.

Recorded Training Modules: Made recorded sessions to share them with new team members, so knowledge sharing happens in a week.


Tools and Technologies Used

1. Salesforce Marketing Cloud

2. Salesforce Einstein

3. Pardot

4. Google Analytics

5. Tableau CRM

6. Slack


Results Achieved

1. Improved Email Communication

A range of computerised e-mail communication improved customer relations with students, alumni and policy makers.

2. Efficient Knowledge Transfer

Seminars, which were once conducted physically and usually took several weeks were changed to recorded ones and for this mattered, the time taken for the new employees to be trained was shortened.

3. Optimized Marketing Operations

Use of the best practices and automation led to the enhancement of the efficiency of the campaign and its effectiveness.


Talk to our experts today. Book your free consultation now!

You may also connect with us by mail at info@wrinom.com

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