Industry: Tours & Travels Company
Business Model: Sales Workflows, and Marketing Automation
Location: Africa
HubSpot Content Hub, HubSpot Marketing Hub, HubSpot Sales Hub
9 Months
Outcome: We help travelers explore the world with ease by offering reliable services, convenient bookings, and unforgettable travel experiences.
Our client, a renowned name in the hospitality industry specializing in African tours and travel, approached Wrinom Solutions to resolve website management and sales challenges. Their extensive WordPress website, with multiple plugins, created inefficiencies and hampered their ability to manage content, sales workflows, and marketing automation effectively.
The client’s website was overly dependent on multiple WordPress plugins making the website slow to respond, difficult to manage, and expensive to run.
Out of the above plugin-related problems, they all triggered drawbacks such as slow website performance to users.
The current WordPress environment could direct users to the specified URLs, but the system failed to possess the functionality to handle complex sales and marketing automation processes.
The client’s needs were to have a single solution for lead management, CRM, and content marketing which WordPress lacked.
We migrated the client’s 300+ page website from WordPress to HubSpot CMS (Content Hub) with a focus on:
Maintaining the content and also ensuring that its data is not erased.
Increasing website effectiveness through removal of unessential plugins.
Creating a universal foundation necessary and sufficient for its further development in the future.
Dynamic Contact Lists: Enabled using filters and form submissions to enhance the marketing campaigns aimed at customers.
Dynamic Webpages with HubDB: Developed pages which rendered in respect to changes in the database.
HubDB-Powered Blogs and Event Calendars: Blog content creation and management and Event management.
We provided end-to-end integrations and workflows tailored to the client’s needs:
Lead Management: A better method of capturing and managing leads more effectively.
Customer Relationship Management (CRM): Centralized customer data for better tracking and engagement.
Marketing Automation: Notification alerts for schedulers, improved email subject lines, automated follow-up emails, and forms for better organization.
Successfully migrated over 300 pages of content with no distortion of functionality post the migration processes.
Kept website URLs up to date and more secure to ensure loss of traffic was not an issue during the conversion.
It has also reduced instances of conflicts arising from plugin usage and created a smoother website that is far faster.
It provided the users with less difficulty in the navigation and a more refreshing interface, which as a result increased overall usage.
Expanded HubSpot Marketing Hub and Sales Hub connections provided all the features of lead capture and marketing campaigns.
Automated workflows reduced manual tasks, increasing team productivity.
The project was a three months’ project which saw no significant disruption to the firm’s flow of activities hence the online influence was sustained.
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You may also connect with us by mail at info@wrinom.com
