Client Overview

Our client, a mid-sized B2B Technology Company, specializes in providing innovative IT solutions to small and medium-sized enterprises (SMEs). Despite having a functional website, the client struggled with low organic traffic, poor search engine visibility, and limited lead conversions. They sought a solution to optimize their website through HubSpot CMS Hub and attract high-quality traffic that drives measurable conversions.

---

Key Challenges Faced By B2B Company

Before partnering with Wrinom Solutions, the client faced several challenges without using HubSpot CMS Hub:

1. Low Organic Traffic

The existing website lacked SEO optimization, resulting in poor rankings for industry-relevant keywords.

2. High Bounce Rates

Outdated website design and slow load times caused visitors to leave without exploring further.

3. Limited Content Management Capabilities

The client found it difficult to update or manage website content, leading to stale and irrelevant information.

4. Low Conversion Rates

Inefficient landing pages and lack of CTAs (Call-to-Actions) meant visitors didn’t convert into leads or customers.

---

Solutions

Wrinom Solutions’ Approach with HubSpot CMS Hub
To address these challenges, Wrinom Solutions implemented HubSpot CMS to create a user-friendly, SEO-optimized, and conversion-focused website.

1. Website Redesign with HubSpot CMS

We revamped the website using HubSpot’s drag-and-drop website builder, focusing on a modern, mobile-responsive, and intuitive design.

2. Search Engine Optimization (SEO)

Implemented HubSpot’s SEO Recommendations Tool to optimize website pages, including metadata, alt texts, and keyword placement for high-volume search terms.

3. Content Management Simplification

Enabled the client’s team to easily update and manage their website using HubSpot’s Content Staging Tool, allowing for seamless edits and updates.

4. Interactive Landing Pages

Designed high-converting landing pages using HubSpot’s templates and A/B testing features to improve lead generation.

5. Integrated Calls-to-Action (CTAs)

Added strategically placed CTAs and pop-ups using HubSpot’s CTA Builder, guiding visitors toward completing desired actions.

6. Website Analytics and Reporting

Leveraged HubSpot’s Traffic Analytics Tool to monitor performance and identify opportunities for improvement in real time.

---

Tools and Technologies Used

1. HubSpot CMS Hub

2. HubSpot Website Builder

3. HubSpot Traffic Analytics

4. HubSpot Forms

5. HubSpot Reporting Dashboards

---

Results Achieved

The implementation of HubSpot CMS delivered measurable results:

1. Increased Organic Traffic

Organic traffic increased by 40% within three months due to SEO optimization and content improvements.

2. Lower Bounce Rates

With a responsive and engaging website design, bounce rates decreased by 35%, keeping visitors on-site longer.

3. Improved Content Management

The client’s team can now easily update their website, ensuring that content remains fresh, relevant, and engaging.

4. Higher Conversion Rates

Conversion rates improved by 50%, thanks to optimized landing pages, clear CTAs, and engaging user experiences.

5. Data-Driven Decisions

HubSpot’s analytics provided actionable insights, enabling the client to continuously refine their strategies and achieve better results.

---

Key Outcomes

• 40% increase in organic traffic
• 50% improvement in conversion rates
• Enhanced user experience and website management capabilities

At Wrinom Solutions, we continue to help businesses harness the power of HubSpot CMS to achieve their marketing and growth goals.

---

Talk to our experts today. Book your free consultation now!

You may also connect with us by mail at info@wrinom.com

More Related Portfolios