Industry: B2B Technology Company
Business Model: Small To Medium Enterprises
Location: NY, USA
HubSpot CMS Hub, HubSpot Website Builder, HubSpot Traffic Analytics, HubSpot Forms, HubSpot Reporting Dashboards
15 Months
Outcome: Our solutions help businesses simplify their processes, improve collaboration, and achieve measurable results. We focus on delivering tools that support growth and drive success in competitive markets.
Our client, a mid-sized B2B Technology Company, specializes in providing innovative IT solutions to small and medium-sized enterprises (SMEs). Despite having a functional website, the client struggled with low organic traffic, poor search engine visibility, and limited lead conversions. They sought a solution to optimize their website through HubSpot CMS Hub and attract high-quality traffic that drives measurable conversions.
Before partnering with Wrinom Solutions, the client faced several challenges without using HubSpot CMS Hub:
The existing website lacked SEO optimization, resulting in poor rankings for industry-relevant keywords.
Outdated website design and slow load times caused visitors to leave without exploring further.
The client found it difficult to update or manage website content, leading to stale and irrelevant information.
Inefficient landing pages and lack of CTAs (Call-to-Actions) meant visitors didn’t convert into leads or customers.
Wrinom Solutions’ Approach with HubSpot CMS Hub
To address these challenges, Wrinom Solutions implemented HubSpot CMS to create a user-friendly, SEO-optimized, and conversion-focused website.
We revamped the website using HubSpot’s drag-and-drop website builder, focusing on a modern, mobile-responsive, and intuitive design.
Implemented HubSpot’s SEO Recommendations Tool to optimize website pages, including metadata, alt texts, and keyword placement for high-volume search terms.
Enabled the client’s team to easily update and manage their website using HubSpot’s Content Staging Tool, allowing for seamless edits and updates.
Designed high-converting landing pages using HubSpot’s templates and A/B testing features to improve lead generation.
Added strategically placed CTAs and pop-ups using HubSpot’s CTA Builder, guiding visitors toward completing desired actions.
Leveraged HubSpot’s Traffic Analytics Tool to monitor performance and identify opportunities for improvement in real time.
The implementation of HubSpot CMS delivered measurable results:
Organic traffic increased by 40% within three months due to SEO optimization and content improvements.
With a responsive and engaging website design, bounce rates decreased by 35%, keeping visitors on-site longer.
The client’s team can now easily update their website, ensuring that content remains fresh, relevant, and engaging.
Conversion rates improved by 50%, thanks to optimized landing pages, clear CTAs, and engaging user experiences.
HubSpot’s analytics provided actionable insights, enabling the client to continuously refine their strategies and achieve better results.
At Wrinom Solutions, we continue to help businesses harness the power of HubSpot CMS to achieve their marketing and growth goals.
Talk to our experts today. Book your free consultation now!
You may also connect with us by mail at info@wrinom.com
